Adastra Data Innovation Day

New Trends in Lead Management

Learn how KBC group balanced customer journeys in assisted & digital channels and moved the Lead management across all 
the countries to the next maturity level.


  • Martin Obetko, Managing Consultant, Adastra 
  • Bogdan Manea, Program Manager (International Markets Business Unit – KBC Group), KBC Group 

Topics covered:  

  • Lead management   
  • Group level delivery approach reflecting local country specifics   
  • Google cloud   
  • Exponea 

Watch the session on demand

Thank you

We will contact you as soon as possible.

Martin Obetko

Managing Consultant

Martin Obetko